Packaging
Canada’s Legal Cannabis Packaging: A Visual Guide
According to the Health Canada’s Packaging and labelling new Act, the cannabis industry must follow plain packaging and labelling requirements for cannabis products. These requirements are designed to: Protect against accidental consumption. Ensure products are not appealing to children and youth. Provide consumers with information they need to make informed decisions before using cannabis. So,…
Read MoreEco-friendly Packaging Guide
What’s the top way to drive brand loyalty in 2019? Corporate social responsibility. A recent survey found more than half of consumers prefer to purchase goods from brands that have a strong eco-friendly reputation and eco-friendly packaging. Consumers are now increasingly eco-conscious for a number of reasons. Foremost, since consumers shop online more than ever…
Read MoreAn Illustration is Worth 1000 words: Illustration in Packaging
What is a brand illustration system and why does it matter? A common proverb says a picture is worth a thousand words. Think of the many impactful images that have touched you over the years, such as the image of your first child, your wedding or your graduation. Seeing a picture of a treasured moment…
Read MoreWho Runs the Packaging World?: Women Rise to Leadership Roles
March is Women’s History Month when we recognize the fantastic accomplishments of women around the globe. In all industries, women have played a pivotal role in shaping industry growth. According to a report by McKinsey Quarterly United States, women occupy 16.9% of the board seats at Fortune 500 companies. Further, 19% of Fortune 1000 companies…
Read MoreHow to Create Social-media Packaging Design
A 2016 report by Canon found that 25% of consumers take up to 300 photos per month. Of those 300 photos, more than a few of those photos featured branded content. Consumers are now playing a pivotal role in your brand’s positioning and marketing because of social media. Social media users love to curate beautiful…
Read MoreMarijuana Lessons: Top Tips for Cannabis Packaging
From California to Canada the market for legal recreational marijuana is growing, which means the competition for cannabis companies is even tougher. Marketing cannabis can be incredibly challenging because of stringent regulations, but we’ve got you covered with marijuana packaging tips. International Marijuana Marketing: Where is Weed Legal? When designing cannabis packaging, it is important…
Read MorePackaging Trends You Can’t Ignore in 2019
Each year, company execs establish key performance indicators (KPIs) for their brand. If you’re setting your plans for the new year, it’s critical that you take a look at how improving your packaging can help you meet and exceed your KPIs. Whether this year’s goal is to increase sales by 10% or improve brand awareness…
Read MorePackaging that Packs a Positive Message
Packaging that Packs a Positive Message Packaging with a purpose is a tangible way to demonstrate your company’s commitment to corporate social responsibily (CSR). Research shows that CSR is no longer just a goodwill gesture – it has tangible business benefits. In February 2018, Lay’s launched a special edition of potato chip packaging that featured…
Read MoreThe Robots are Coming: The Rise of Robots in Packaging
Robots have received a bad reputation in the past. Many Hollywood films portray robots as cunning steel creatures plotting to take over the planet. Whereas science fiction stories have portrayed robots as bizarre machines prone to malfunctions. However, robotic technologies have advanced remarkably in recent years. Robots have evolved from machines that can perform one…
Read More4 Tips for Creating Packaging for Kids
Much of marketers efforts are spent trying to woo adults. However, while kids may not have massive paychecks, they do have significant purchasing power. That’s why smart marketers invest in creating packaging for kids. Many Generation Z teens and kids have quite a bit of disposable income, either from family members or part-time jobs. Research…
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