What’s the top way to drive brand loyalty in 2019? Corporate social responsibility. A recent survey found more than half of consumers prefer to purchase goods from brands that have a strong eco-friendly reputation and eco-friendly packaging.
Consumers are now increasingly eco-conscious for a number of reasons. Foremost, since consumers shop online more than ever consumers have more interactions with packaging than before. In fact, consumers will go out of their way to buy eco-friendly items.
Here’s why your company should use eco-friendly packaging:
Many governments have stringent packaging laws, so being eco-friendly will help you stay compliant, and can save you money. While eco-friendly packaging may not be the law everywhere, many jurisdictions favour items that follow green packaging.
For more information on how to follow green guidelines in the United States, the Federal Trade Commission’s (FTC) “Guides for the Use of Environmental Marketing Claims” can provide guidance.
In Canada, the United States, and beyond refer to the EcoLogo Certification guidelines to ensure your packaging is sustainable. EcoLogo Certification gives companies a competitive edge as it’s the authoritative eco-certification. EcoLogo is referenced in more than 350 specifications, and standards and packages accredited by EcoLogo must undergo a robust vetting process.
Some companies have concerns about going eco-friendly because they’re concerned sustainable packaging is more expensive. However, the cost of eco-friendly packaging can be on par with the cost of traditional packaging materials that are less environmentally-friendly. Also, reducing the number of materials you use can lower your shipping costs, in turn making the cost of your packaging cheaper. Recyclable materials can also reduce your packaging costs.
The opportunity cost of not going eco-friendly is quite expensive as green packaging drives sales, revenue, and brand loyalty. A Nielsen Global Survey on Corporate Social Responsibility found packaging found that 55% of online consumers are willing to pay more for products from companies that are committed to environmental impact.
So, are you ready to make a positive environmental impact?
Here are excellent eco-friendly packaging materials to consider when designing your next package:
- Biodegradable air peanuts
- Mushroom packaging
- Recycled cardboard and paper
- Eco-friendly plastic and recycled plastic