Packaging
Tips for Creating Sustainable Luxury Packaging
Your packaging is the first introduction you make to many prospective customers. Given the importance of first impressions, it is critical that your brand’s packaging reflects your company’s ethos and values. Research by a variety of consulting services has found that respondents highly favor sustainable products. So if your packaging is not currently sustainable, then…
Read MorePackaging and the Circular Economy
What is the circular economy? According to the Ellen MacArthur Foundation, the circular economy is defined as: “A framework for an economy that is restorative and regenerative by design.” The circular economy aims to grow the economy in a sustainable matter. However, the concept of the circular economy pushes beyond the idea of merely using…
Read MorePackaging Color trends to watch for 2020
Predicting and implementing color trends is how marketers and package designers stay ahead of the curve and capture shoppers’ attention. The most significant design factor to consider when creating packaging is without a doubt color — think about the most iconic brands, and you’ll be able to recall their brand colors. Coca Cola’s red aluminum…
Read MoreCreative packaging design tips
While clean and minimalist packaging is trendy, creative packaging shouldn’t be overlooked. Here you will find 6 easy design tips that will help you to create an impactful packaging design. A popular design philosophy says “less is more,” sometimes more is more, especially in today’s crowded market. It’s time to surprise and delight your customers…
Read MorePay Attention to these 2020 Packaging Trends
The world packaging industry’s market value will reach $1 trillion by 2020. Consumer trends and industry trends for packaging drive this gigantic growth rate. To understand this phenomenon and appreciate where it’s heading, we examine the top 6 packaging industry trends for 2020. Sustainable and eco-friendly packaging With the rise of climate change protests and demands from…
Read MoreDo you care? Climate change & Sustainable Packaging.
Climate change has been a hot topic in the headlines and consumers are taking note. As the effects of climate change become more obvious, consumers of all demographics are thinking about how they can do their part by buying products that are sustainable. Globally, one of the major trends in packaging is a shift towards…
Read MorePlastic-free flights and the future of sustainable travelling
In the world we live today, the airlines have the commitment to implement comprehensive and sustainable solutions in their operations and find ways to make a sustainable traveling. Why are airlines eliminating plastic? Airlines are significant consumers of single-use plastic, particularly those who execute long-haul flights. In 2016, airline passengers produced 5.7 million tons of…
Read More4 ways E-commerce merchants can go green
Now more than ever, it is crucial that retailers put sustainability at the forefront of their business strategy and there is no better way to do it than choosing an eco-friendly packaging. Climate change is one of the most critical issues of our time, and it is top of mind for consumers globally. According to…
Read MoreHow you Can Use Augmented Reality to Elevate Your Packaging
What is Augmented Reality? Augmented reality (AR) may seem like a futuristic technique, but it is all around us. If you saw the Lion King in 3D, used a funny filter on Instagram, or played a video game like Pokemon Go, you’ve used augmented reality and/ or virtual reality. Augmented reality is the technology used…
Read MoreWhy Retail Ready Packaging is the Key to E-commerce
Think of the last great online shopping experience you had. Did the item ship on time? Was the packaging easy to open? Was the look and feel of the item and packaging appealing? The packaging is a big part of the consumer experience, so it’s crucial you nail it as not all packaging is created…
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