Packaging Color trends to watch for 2020

Predicting and implementing color trends is how marketers and package designers stay ahead of the curve and capture shoppers’ attention. The most significant design factor to consider when creating packaging is without a doubt color — think about the most iconic brands, and you’ll be able to recall their brand colors. Coca Cola’s red aluminum…

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Marijuana Lessons: Top Tips for Cannabis Packaging

From California to Canada the market for legal recreational marijuana is growing, which means the competition for cannabis companies is even tougher. Marketing cannabis can be incredibly challenging because of stringent regulations, but we’ve got you covered with marijuana packaging tips. International Marijuana Marketing: Where is Weed Legal? When designing cannabis packaging, it is important…

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Social Media-friendly Storefront Makeovers

Engaging With Consumers Offline to Create Online Brand Loyalty Many brands have improved their digital brand awareness with robust social media strategies — it’s just as crucial to refresh your in-store design strategy for this new digital era. Retailers need to prioritize designing Instagram-friendly spaces that encourage shoppers to make purchases and elevate their brand’s…

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Entertainment Packaging: Bringing the Big Screen Magic Home

Entertainment is big business because it captures the hearts and minds of both old and young. As the Canadian-born actress, and producer Mary Pickford famously once said, “Make them laugh, make them cry, and hack to laughter. What do people go to the theatre for? An emotional exercise.” In 2016 sales for licensed merchandise hit…

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The 5 Top Packaging Trends for 2018

The New Year is an excellent opportunity for your brand to take on a fresher look. As consumers’ consumption patterns shift, it is important to stay ahead of the curve. Here is a look at the 5 top packaging trends for 2018.  1.Minimalism Minitel, the renowned marketing intelligence agency releases a report on packaging trends…

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How to Know if Your Packaging Needs a Redesign

It is inevitable that even the most successful companies sometimes have sales slumps. However, top-tier organizations stay at the top by identifying processes that don’t work and strategically fixing them. A critical way many organizations can remain relevant to consumers is by re-examining their marketing strategies. An important aspect of marketing is packaging — the…

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How to Create a More Human Brand

Nike  says its mission statement is “To bring inspiration and innovation to every athlete in the world.” The company’s success is due in large part to the way it empowers everyday people to get active and reach new athletic heights. As the company’s co-founder said, Bill Bowerman said, “If you have a body, you are…

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How Your Packaging Can Tell a Story

If you think back to your most cherished toys from childhood — it’s likely the toy was a character from your favourite film or storybook.  It’s likely your favourite toy was a character like a lion called Simba, or a superhero with a black cape called Batman or a red-headed doll named Ariel the Mermaid.…

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Packaging for Millennials: Experience Seekers

Conventional marketing wisdom says the key to success is to customize your product to fit your audience’s taste. For years the biggest audience to cater to was the baby boomers; but, globally millennials are starting to surpass that demographic. In the U.S. about 25% of the population is millennials, according to a report by renowned…

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Halloween Packaging

Halloween is a fun and festive time of the year. It’s also a time a significant sales period for retailers who embrace the season. It’s expected that this year, 179 million Americans will participate in Halloween activities – that’s more than the 171 million who participated last year according to NFR’s annual survey. And it…

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