Halloween Packaging

Halloween is a fun and festive time of the year. It’s also a time a significant sales period for retailers who embrace the season. It’s expected that this year, 179 million Americans will participate in Halloween activities – that’s more than the 171 million who participated last year according to NFR’s annual survey. And it…

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Promoting Brand Loyalty With Accessible Design

Imagine walking into a store where all the things you needed were on the top shelf–only reachable by using a ladder. Would you return to that venue if you knew there was a similar store nearby that was more accessible? Likely not. Similarly, consumers with accessibility needs will likely opt for products that are the…

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Smart Packaging : From QR codes to invisible watermarks

According to recent studies, 90% of American consumers want faster checkouts, and globally consumers expect more rapid check out systems. Select retailers have rolled out self-checkout kiosks and express lines but at the root of the problem is the amount of time it takes to scan an item. In order to fix this issue, top…

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Typography for packaging: trends and tips

Top brands have typography that is as recognizable and iconic as their logo—such as Coca Cola’s red cursive, Disney’s whimsical cursive font and CNN’s red and white upper case block lettering. Conventional wisdom says that a picture is worth a thousand word, but using the right design for your words makes your words worth gold.…

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The Challenges of e-commerce Packaging

Your store is no longer the only portal for your customers to purchase your products. In fact, many of your consumers may never even step inside your shop. Each day more consumers are opting to shop with their smartphones rather than hop in their cars. Since the storefronts for your products are shifting online, it…

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Packaging and Branding: Major Success Factors for the Lingerie Industry

While branding is important to all businesses, it is especially important in the underwear world. Since the lingerie world is so competitive, the most coveted brands like Betsey Johnson, Wilfred and Victoria’s Secret connect with the women who wear their lingerie by creating pieces that convey the company’s unique tone. According to the leading global…

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Three Reasons Why Limited Edition Packaging Always Works – Improve your branding

Each holiday season, Starbucks rolls out its bright red holiday cups with beautiful snowflake, snowmen and reindeer designs. For many, these limited edition holiday cups signal the start of the Christmas season as they evoke warm memories. The special cups also get the Starbucks brand trending on social media as latte lovers flock online to…

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Packaging Makes or Breaks Brand Loyalty

Retail packaging is the first impression you make with a consumer, so make sure you build a strong branding by choosing a clear and unique design, this will lead to brand loyalty. “Don’t judge a book by its cover,” is a wise proverb, but it is not a principal that consumers use when looking for…

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