Inclusivity in Fashion as a Mandatory Narrative

A Brief History of Representation in Fashion In recent years, the inclusivity in fashion has come a long way, and it is worth celebrating. For centuries though, the fashion industry has been underpinned by one single concept of beauty. Inclusivity should be part of our regular narrative – A narrative where diversity is the only…

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Non-Conforming Trends Driven by Gen Z

Liberating Fashion The gap between gender neutral styles in both high fashion and streetwear is narrowing. Trends are becoming more gender fluid as clothing is moving away from conventional norms. “Beauty is social,” and the types of trends we are seeing are parallel to the cultural and social movements of today – and today, fashion…

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Second Hand Clothing but Make it Your First Choice

The Issue In the past thrifting has been one of those things that people tend to spend a great deal of time educating themselves about, but then never really applying the principle to their own lifestyle. Through no fault of our own, many of us have been used to spending on fast fashion because it’s…

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UNI-SMART: Smart Clothing Solutions

Technology, sustainability, and apparel are all intertwined when it comes to forward thinking about fashion and smart clothing. The gadgets that we use have come a long way since even a mere decade ago, and the clothing that people wear follows closely behind as functionality meets technology. “Smart clothing” is a rather novel term, coined…

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Vegan Leather and the Conscious Lifestyle

Vegan leather has gained tremendous popularity among environmentally conscious consumers since the 1990s. For context, let’s look at The Vegan Society’s official definition of veganism: “Veganism is a way of living which seeks to exclude, as far as possible and practicable, all forms of exploitation of, and cruelty to, animals for food, clothing or any…

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Forget ‘Denim on Denim’ as a Faux Pas: Make Denim the Faux Pas

Should we pass on denim altogether? The fashion industry around the globe is getting a major push from consumers and regulators alike to produce in a more sustainable manner. Our purchasing choices go beyond just influencing companies, they pave way to new consumption patterns. With much of our daily activities being shifted to a cleaner,…

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Care Labels Have a Big Environmental Impact

Have you ever put a piece of clothing into the washing machine only for it to emerge faded, tangled and damaged? Care labels are often overlooked by manufacturers, but they’re critical — they can expand the lifetime of your clothing exponentially. Research shows the primary reason for clothing damage is improper care. According to a…

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Why Now is the Time for Athleisurewear Brands to be Sustainable

Time Magazine just declared climate crisis activist Greta Thunberg as the Person of the Year for 2019. 16-year-old Thunberg is the youngest person to receive this prestigious honor, and her win reflects the global demand for swift action on climate change. Fashion retail companies would be wise to take note of consumers’ needs for sustainability.…

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Sustainable Fashion: Why Fashion Brands are Going Radically Green

Sustainable fashion encapsulates many factors of the industry, including manufacturing, shipping, labels, packaging and more. It is a major movement that affects almost every aspect of the retail world. “It’s clear that for any brand or retailer to remain relevant, sustainability needs to become a core component of its strategy,” says Greg Petro of Forbes…

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Why Fashion Brands Are Using Artificial Intelligence ?

Artificial intelligence (AI) is a big disruptor that has affected almost every industry: including fashion. Fashion and tech may seem like an odd pairing, but brands would be remiss to ignore this significant trend: artificial intelligence. Recently there have been huge advances in AI because of increased processing power, and more user-friendly technology, which means…

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