How refillable packaging is changing the retail landscape

Around the world, retail companies are addressing the issue of packaging waste. Many global brands are switching to reusable or eco-friendly packaging materials that can be refilled, such as aluminum bottles, compostable wrappers, and recycled plastic pumps. Leveraging reusable and refillable plastic is an excellent way to reduce single-use plastic. At last year’s Sustainable Brands…

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Creative packaging design tips

While clean and minimalist packaging is trendy, creative packaging shouldn’t be overlooked. Here you will find 6 easy design tips that will help you to create an impactful packaging design. A popular design philosophy says “less is more,” sometimes more is more, especially in today’s crowded market. It’s time to surprise and delight your customers…

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Marijuana Lessons: Top Tips for Cannabis Packaging

From California to Canada the market for legal recreational marijuana is growing, which means the competition for cannabis companies is even tougher. Marketing cannabis can be incredibly challenging because of stringent regulations, but we’ve got you covered with marijuana packaging tips. International Marijuana Marketing: Where is Weed Legal? When designing cannabis packaging, it is important…

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5 Benefits of Shopping Locally

The choices for clothing shoppers are now endless because of e-commerce stores like Amazon, Etsy, and Ebay. With the click of a button, you can purchase designs from anywhere around the globe, from Italy to Indonesia. However, buying clothing from local fashion designers has several benefits. Here are the top benefits of shopping locally. 1.Independent…

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Why Multisensory Packaging Sells

There’s more to packaging than meets the eye. The feel of your product can help garner new attention and drive sales. Why multi-sensory packaging sells Think about the scrumptious smell of freshly baked apple pie. Now think about the sweet and crisp taste of that pie. It’s likely you now have a vivid picture of…

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Top E-Commerce Packaging Tips

Global e-commerce sales are growing at an astonishing pace. According to a 2017 report by Statista, global e-commerce sales are poised to reach $4.5 trillion in 2021. Top brands must now design with e-commerce in mind to maintain customer loyalty and grow their sales. According to the 2018 Mintel report on packaging trends, “As more…

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Spring Packaging Design Tips

The beloved actor Robin Williams once said, “Spring is nature’s way of saying, ‘Let’s party!’” This spring bring new life into your brand by playing with pastel colours and creating limited-edition Easter designs for your products. Creating fresh spring packaging will help make your products a memorable part of people’s spring parties. The Power of…

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Entertainment Packaging: Bringing the Big Screen Magic Home

Entertainment is big business because it captures the hearts and minds of both old and young. As the Canadian-born actress, and producer Mary Pickford famously once said, “Make them laugh, make them cry, and hack to laughter. What do people go to the theatre for? An emotional exercise.” In 2016 sales for licensed merchandise hit…

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How to Create Swoon-Worthy Valentine’s Day Packaging

“All you need is love. But a little chocolate now and then doesn’t hurt,” – Charles M. Schulz. Valentine’s Day is a lucrative time of the year for the chocolate industry, but it can also be big business for those in the clothing industry too if you can catch the eyes and hearts of consumers.…

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Ultraviolet: The Pantone Colour of 2018

Every year, researchers at the Pantone Colour Institute identify and analyze colour trends in entertainment, fashion, sports, design, and technology to determine the colour of the year. This colour goes on to dictate future design, fashion and packaging trends, but also reflects consumers’ desires. “The Pantone Color of the Year has come to mean so…

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