Ultraviolet: The Pantone Colour of 2018

Every year, researchers at the Pantone Colour Institute identify and analyze colour trends in entertainment, fashion, sports, design, and technology to determine the colour of the year. This colour goes on to dictate future design, fashion and packaging trends, but also reflects consumers’ desires. “The Pantone Color of the Year has come to mean so…

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Canada Collection by Roots

The new ROOTS Canadian collection is here and we’re so proud to be part of it! The Heritage Script Full Zip Hoody is a Roots classic made from ultra-soft fleece and updated with special edition patches and logos at the cuffs and left sleeve. Designed and Made in Canada – Made by Canadian craftsmen with…

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Patterns: Powerful Packaging Tools

Patterns are powerful packaging elements. A simple graphic can make an ordinary everyday object look extraordinary. Take for instance this unique restaurant bag below. Brown paper bags are found everywhere. They’re generic and don’t really stand out. However, by adding a black interlocking graphic pattern, this bag went from bland to beautiful. Patterns are a…

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The 5 Top Packaging Trends for 2018

The New Year is an excellent opportunity for your brand to take on a fresher look. As consumers’ consumption patterns shift, it is important to stay ahead of the curve. Here is a look at the 5 top packaging trends for 2018.  1.Minimalism Minitel, the renowned marketing intelligence agency releases a report on packaging trends…

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How to Know if Your Packaging Needs a Redesign

It is inevitable that even the most successful companies sometimes have sales slumps. However, top-tier organizations stay at the top by identifying processes that don’t work and strategically fixing them. A critical way many organizations can remain relevant to consumers is by re-examining their marketing strategies. An important aspect of marketing is packaging — the…

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Make Your Packaging Design a Success With Seniors

According to a 2015 report by Statistics Canada, there are now more people in Canada ages 65 and over than there are under the age of 15. Seniors are the largest demographic in Canada and globally the senior population is growing. Many of these consumers may be familiar with your products. However, as this segment…

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Colour Psychology: How to Choose the Right Colours for Your Packaging

When you picture the world’s most iconic brands, immediately their colours come to mind. Think of Coke’s bright red coke bottles, McDonald’s yellow arches, and Victoria’s Secrets pink bags. Choosing the right colours for your packaging helps your products stand out on the shelf and makes your product memorable. When picking a new colour for…

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Three Reasons Why Limited Edition Packaging Always Works – Improve your branding

Each holiday season, Starbucks rolls out its bright red holiday cups with beautiful snowflake, snowmen and reindeer designs. For many, these limited edition holiday cups signal the start of the Christmas season as they evoke warm memories. The special cups also get the Starbucks brand trending on social media as latte lovers flock online to…

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Packaging Makes or Breaks Brand Loyalty

Retail packaging is the first impression you make with a consumer, so make sure you build a strong branding by choosing a clear and unique design, this will lead to brand loyalty. “Don’t judge a book by its cover,” is a wise proverb, but it is not a principal that consumers use when looking for…

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