Lingerie Brands Undergo a Major Makeover: Branding Lessons from Victoria’s Secret

Women’s attitudes towards fashion, particularly when it comes to their undergarments is shifting. Lingerie used to be a very private, secretive segment of the fashion world. However, lingerie is now publicly being embraced by women of all ages and sizes. So what’s sparked this shift? To understand the evolution of the lingerie industry it is…

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Packaging Trends for Male Underwear

More men are buying underwear for themselves than in the past. “Despite industry statistics that say women buy the lion’s share of men’s underwear, 77 percent of those polled say they purchase their own,” says a survey by Tommy John. Due to this shift, it is important to acknowledge the male demographic when devising a…

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The Top 5 Advantages of Resealable Packaging

While resealable packaging is already actively used by food companies, there are several reasons why clothing companies should opt for reusable packaging too. Resealable packaging has clear benefits for the consumer. In fact, the typical consumer is willing to pay 14% more for products in resealable packaging. Here’s a look at the top advantages of…

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