Lingerie Brands Undergo a Major Makeover: Branding Lessons from Victoria’s Secret

Women’s attitudes towards fashion, particularly when it comes to their undergarments is shifting. Lingerie used to be a very private, secretive segment of the fashion world. However, lingerie is now publicly being embraced by women of all ages and sizes. So what’s sparked this shift? To understand the evolution of the lingerie industry it is…

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Why Lingerie is the New Outerwear

From Kendal Jenner to Bella Hadid you’ve likely seen the hottest influencers rocking a new trend: lingerie as outerwear. Wearing something special like a lush satin robe or sexy lace teddy bodysuit can make you feel beautiful, confident and empowered. So why reserve that feeling just for the bedroom? The concept of wearing lingerie as…

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Packaging and Branding: Major Success Factors for the Lingerie Industry

While branding is important to all businesses, it is especially important in the underwear world. Since the lingerie world is so competitive, the most coveted brands like Betsey Johnson, Wilfred and Victoria’s Secret connect with the women who wear their lingerie by creating pieces that convey the company’s unique tone. According to the leading global…

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