Posts Tagged ‘lingerie’
Choose Product Labels That Can Help Fight Climate Change
You need to include labelling for your end consumer on your apparel, footwear, home goods, and many other products. Unfortunately, most labels are not sustainable. They are often made of materials which are by-products of oil use or cannot be biodegraded or recycled, meaning we use fossil fuels to make them, and then they end…
Read MoreLingerie Brands Undergo a Major Makeover: Branding Lessons from Victoria’s Secret
Women’s attitudes towards fashion, particularly when it comes to their undergarments is shifting. Lingerie used to be a very private, secretive segment of the fashion world. However, lingerie is now publicly being embraced by women of all ages and sizes. So what’s sparked this shift? To understand the evolution of the lingerie industry it is…
Read MoreWhy Lingerie is the New Outerwear
From Kendal Jenner to Bella Hadid you’ve likely seen the hottest influencers rocking a new trend: lingerie as outerwear. Wearing something special like a lush satin robe or sexy lace teddy bodysuit can make you feel beautiful, confident and empowered. So why reserve that feeling just for the bedroom? The concept of wearing lingerie as…
Read MorePackaging and Branding: Major Success Factors for the Lingerie Industry
While branding is important to all businesses, it is especially important in the underwear world. Since the lingerie world is so competitive, the most coveted brands like Betsey Johnson, Wilfred and Victoria’s Secret connect with the women who wear their lingerie by creating pieces that convey the company’s unique tone. According to the leading global…
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