How to Create Swoon-Worthy Valentine’s Day Packaging

“All you need is love. But a little chocolate now and then doesn’t hurt,” – Charles M. Schulz. Valentine’s Day is a lucrative time of the year for the chocolate industry, but it can also be big business for those in the clothing industry too if you can catch the eyes and hearts of consumers.…

Read More

How to Create a More Human Brand

Nike  says its mission statement is “To bring inspiration and innovation to every athlete in the world.” The company’s success is due in large part to the way it empowers everyday people to get active and reach new athletic heights. As the company’s co-founder said, Bill Bowerman said, “If you have a body, you are…

Read More

The Top 5 Advantages of Resealable Packaging

While resealable packaging is already actively used by food companies, there are several reasons why clothing companies should opt for reusable packaging too. Resealable packaging has clear benefits for the consumer. In fact, the typical consumer is willing to pay 14% more for products in resealable packaging. Here’s a look at the top advantages of…

Read More