Choose Product Labels That Can Help Fight Climate Change

You need to include labelling for your end consumer on your apparel, footwear, home goods, and many other products. Unfortunately, most labels are not sustainable. They are often made of materials which are by-products of oil use or cannot be biodegraded or recycled, meaning we use fossil fuels to make them, and then they end…

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Non-Conforming Trends Driven by Gen Z

Liberating Fashion The gap between gender neutral styles in both high fashion and streetwear is narrowing. Trends are becoming more gender fluid as clothing is moving away from conventional norms. “Beauty is social,” and the types of trends we are seeing are parallel to the cultural and social movements of today – and today, fashion…

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Care Labels Have a Big Environmental Impact

Have you ever put a piece of clothing into the washing machine only for it to emerge faded, tangled and damaged? Care labels are often overlooked by manufacturers, but they’re critical — they can expand the lifetime of your clothing exponentially. Research shows the primary reason for clothing damage is improper care. According to a…

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Why Now is the Time for Athleisurewear Brands to be Sustainable

Time Magazine just declared climate crisis activist Greta Thunberg as the Person of the Year for 2019. 16-year-old Thunberg is the youngest person to receive this prestigious honor, and her win reflects the global demand for swift action on climate change. Fashion retail companies would be wise to take note of consumers’ needs for sustainability.…

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Yoga Pants for Men: Why Athleisure Retail is Hotter Than Ever

What is athleisure? “I’m often asked if the athleisure trend is going to fade away, and the answer is no,” says prominent retail analyst Marshal Cohen of the NPD Group. “When you have comfort and function combined with fashion it’s difficult to go back to anything else on a regular basis,” Cohen added. Athleisure is…

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Harder, Better, Faster, Stronger: Why Smart Clothing is on the Rise

Imagine wearing a tracksuit that could improve the quality of your stride as you run and maximize the calories you burn as you work out? That’s the power of smart clothing, a new wave of activewear that pairs top tech software with stylish athletic wear. Smart clothing takes meaningful data and analyzes it to help…

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Why Sustainable Fashion Matters

Do you Want to do your part to help the environment? Start with your closet! Each year the fashion industry creates 1.26 billion tons of greenhouse emissions. That’s an astonishing number! Read on to learn how top fashion houses are doing their part to create a more sustainable planet. Is Green the New Black? Top…

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Four Retail Trends Every Brand Should Watch


The internet continues to disrupt industries year-after-year, and the retail fashion industry is no different. In 2018, online sales reached record highs, while many retail storefronts shut their doors. Many have called this massive shift to e-commerce the retail apocalypse. While online sales are growing substantially, research shows that e-commerce only makes up 11.9% of…

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7 Millennial Style Trends

According to data from the U.S. Census Bureau, millennials will soon be the largest living adult generation. That means fashion houses need to master how to market to millennials. Millennials are tech-savvy and strategic when it comes to shopping for clothes and they see the brands they wear as an extension of their own personal…

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Canada Collection by Roots

The new ROOTS Canadian collection is here and we’re so proud to be part of it! The Heritage Script Full Zip Hoody is a Roots classic made from ultra-soft fleece and updated with special edition patches and logos at the cuffs and left sleeve. Designed and Made in Canada – Made by Canadian craftsmen with…

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