There’s so much going on within the product packaging industry right now. The eco-friendly packaging movement has received all of the press, but the flexible packaging industry should also be making headlines. Right now, the flexible packaging market comes in at about $97.97 billion. It’s also growing at a rate of approximately 3.5%, and the forecast shows that by 2021, the market will have grown to $125.6 billion.
Flexible packaging is essentially about the usage of plastic material. There’s a process that transforms plastic into bags or pouches suitable for packaging. Previously, this was seen as a cheap way of packaging reserved for smaller businesses. However, improved technology, to go along with other factors, has caused many packaging companies to see the advantages of flexible packaging.
More Alluring to Consumers
The shelf appeal of flexible packaging is what draws consumers in. Being able to see the product—either in the store beside its competitors or on billboards—creates a certain type of appeal that isn’t attainable through other types of packaging.
Easy to Ship
Shipping with flexible packaging offers significant advantages. The weight of a flexible material can be up to 70% lighter than that of traditional packaging. If utilized correctly, the potential for shipping more products at a lower cost is considerable.
Saves on Overall Packaging Costs
The cost savings come in different forms. The actual cost of using plastic for the packaging as opposed to some other material is cheaper. Further than that, not as much material is needed to make flexible packaging. Some studies have put the potential savings from using flexible packaging at as much as 40%.
Another great benefit of flexible packaging is its environmental advantages. The fact that flexible packaging uses less material means less waste is created—up to 50% less according to some studies when compared to other packaging materials. Those same studies also show that creating flexible packaging takes up to 88% less fossil fuels than other rigid packaging materials. Those kinds of figures can’t be ignored.
It’s no wonder why the industry is embracing flexible packaging across the board. It’s more cost-effective, it’s better for the environment, and it’s easier to ship. Not to mention that consumers are actually demanding that brands utilize flexible packaging, which means you are doing more to win the loyalty of your customers.
At The Unique Group, we offer all types of packaging, including eco-friendly flexible packaging. In fact, we encourage our clients to utilize materials such as recycled paper, organic and juke cottons, and of course flexible packaging.
There are bottom-line savings to using flexible packaging materials that can help improve company revenue. Contact us now to learn more about our flexible and eco-friendly material and offerings. Plus, you can stay updated on our products by following us on Facebook, Twitter, LinkedIn, and Pinterest.
“4 Reasons Why Flexible Materials are Improving Product Packaging,” Craft Tech Industries, May 5, 2015; http://info.craftechind.com/blog/4-reasons-why-flexible-materials-are-improving-product-packaging.
“Flexible Packaging Market Worth $125.66 Billion USD by 2021,” Markets and Markets, last accessed October 27, 2016; http://www.marketsandmarkets.com/PressReleases/flexible-packaging.asp.