It’s all in the details, and it’s as true in your product packaging as it is in any other aspect of your business. Using ribbons and bows to add finishing touches to your packaging adds to your customers’ experience. They appreciate the attention you have given to the detail which further endears them to your brand.
Make Your Customers Feel Special
The reality is that consumers have more power than ever. With the various options in nearly every market, it’s become relatively simple for a customer to move from one brand to the next for a similar product. This type of control has led to consumers valuing much more than just the product. They are also putting emphasis on the overall shopping and customer experiences to gauge whether they stick with a specific brand.
This means that businesses need to do more than simply offer quality products since consumers can essentially go anywhere to get that. Businesses need consumers to buy into their brand story. They need consumers to feel connected to their brand on a level that extends beyond making a purchase. So, while ribbon packing may sound like an unnecessary accessory, it could be the very thing that separates your business from the competitors and keeps your customers loyal.
Product Security and Uniformity
Before you get too far into the details, remember that your first priority is that your product is secure. Unique color patterns or ribbon packing means nothing if customers are receiving damaged items.
Another important factor to keep in mind is that you should maintain some level of uniformity. Customers need to identify your brand with your packaging—if the designs of your packaging are too sporadic, then it leaves customers disconnected from the story you are trying to convey.
Make Packaging More Interactive
Take advantage of the fact that consumers are actually interacting with your product’s packaging. For your customers, receiving and then opening their purchase is usually the most exciting part of their experience. So, why not take the time to make that experience memorable?
Untying a ribbon makes customers feel like they are opening a gift. It builds the anticipation and adds to the excitement. These are all variables that are significant to separating your brand and keeping your customers loyal.
Ribbons and cords could also add a sense of status to your product, making it seem more sophisticated and exclusive. Take for instance the allure of unwrapping a box of hand-crafted chocolates, or opening up a Tiffany box to reveal a set of beautiful diamond earrings. The outside packaging should match the elegance of the product inside.
The Unique Group knows how valuable these moments are for customers. Creating ribbons and bows and selling them wholesale to our clients means that we get to enhance those moments. By working professionals like us, you can ensure we have the gift packing supplies to make this happen. Contact us now to learn more about our product offerings. Plus, you can stay updated on our products by following us on Facebook, Twitter, Instagram, LinkedIn, and Pinterest.