There probably isn’t another market where packaging is so closely tied to the essence of the product. Lingerie is personal, intimate, and stylish, and lingerie packaging and labelling must match all of these ideals.
The clothing packaging design for lingerie comes with high standards and expectations. Creating intimate clothing packaging while maintaining the company’s brand can be a challenge for many businesses. Adding to the pressure is the expectation that the global lingerie market will be growing at a CAGR of 17% between now and 2020. Much of that growth will be in the luxury lingerie market, which is actually exceeding the growth of the overall lingerie market itself.
The Types of Lingerie Packaging and Labelling
The question that arises for brands is how to maintain strong apparel packaging and labelling without sacrificing creativity, comfort, and intimacy. There are, of course, a variety of product labelling options available. The key is to find which option best fits the design and feel of the clothing. Below are a few of the packaging and labelling opportunities The Unique Group offers for your lingerie collection.
Heat Transfer Labels
Custom heat-transfer labels offer all of the info of a traditional label without the itchy tags. Besides being durable and recyclable, heat-transfer labels provide the finest colour quality. When used as clothing labels on lingerie, they are fade-resistant and stretch with the material in order not to crack during repeated washes.
Custom Woven and Printed Labels
Custom woven labels are such a major part of a brand’s identity. They’re one way consumers recognize authenticity and accumulate familiarity with your brand. We at The Unique Group can engineer a variety of weaves to customize your woven label, and implement our unique technology so you can be sure you’ll be receiving our best work every time.
Hangtags and Price Tags
Hangtags are another great option for branding. Even though they aren’t embedded into your lingerie’s fabric, they still make a loud statement of what your brand represents. Important care taking information can also be displayed on clothing hangtags. The Unique Group makes available a variety of print techniques to go along with paper sizes, thickness, shapes, and finishes. We can also design hang tags that display your product’s price in an eye-catching way.
The Details Are the Ones That Count
When it comes to lingerie, it’s all about the details. The beautiful designs combined with the right ribbons and bows can help increase brand awareness and make an impression in an intimate way. The look and feel of the final product should match your customer’s expectation and enhance their experience with your brand.
Effective Packaging for Lingerie Products
There’s a certain something consumers are looking for with their lingerie. A certain something they want to feel that can be enticed by the packaging. If a consumer doesn’t feel this type of emotion by looking at the packaging, then there’s little chance they will ever put it one, much less purchase the product.
The science behind lingerie is simple: look good to feel good. People want to feel good for themselves first, but also want to share those blissful feelings with their partners. This means that they need options, including plenty of colour options, if they are to have a chance of capturing that feeling. Each colour stirs a different type of emotion, expresses a different level of sensuality. It’s crucial that women’s intimate apparel packaging encourage that expression through its use of colour.
Lingerie Labelling and Packaging with The Unique Group
The Unique Group wants to be your partner when it comes to packaging and labelling. We want to help your clothing label continue its branding through effective packaging and labelling techniques that makes sure you stand out from your competitors. We are already working with incredible brands such as Splendid, Fruit of the Loom, Boux Avenue, and Betsey Johnson, to offer some of the most creative and sleek custom lingerie designs for your labels and packaging.
If you’d like to know more about The Unique Group’s labelling and packaging options, contact us today. You can also browse our lingerie portfolio online and stay updated on our products by following us on Facebook, Twitter, LinkedIn, and Pinterest.
“Global Online Lingerie Market: 2016-2020,” Technavio, April 4, 2016; http://www.technavio.com/report/global-apparel-and-textile-online-lingerie-market.
Sorin, K., “Luxury Brands Lead Lingerie Market in Growth,” Luxury Daily, March 9, 2015; https://www.luxurydaily.com/luxury-brands-lead-lingerie-market-in-growth-report/.