5 Ways to Enhance Your Men’s Underwear Brand

mens underwearAs niche as it may seem, the men’s underwear market is large and continuing to scale at a high rate. Globally, the current men’s underwear market stands at approximately US $8.0 billion. With a CAGR of 5.8%, this figure is expected to jump to $11.0 billion by the year 2020.

Those are some serious numbers just for men’s underwear. It also means that you can bet the competition is going to be tough, and you’ll have to find ways to highlight your brand. One sure-fire way to influence customer perception and make sure your brand stands out is through attractive packaging options. Product perception is everything since consumers shop with their eyes. Your underwear packaging is one of the first steps of their assessing your brand, so make sure that you have a flawless packaging strategy in place.

Men’s Underwear Options with The Unique Group

At The Unique Group, we offer our customers various options when it comes to branding. This includes finding ways to encourage eco-friendly packaging, proper product labelling, and suggesting and executing packaging tips to enhance your product’s perception. Our men’s underwear portfolio includes packaging and labelling solutions to suit your product needs. These are just five of the ways that The Unique Group can help enhance your men’s underwear brand:

1. Gusset Bags for Men’s Underwear

Traditionally, when you think of packaging in gusset bags, coffee, tea or other types of foods come to mind. However, gusset bags have grown to become a dependable means of packaging underwear. They provide a fair amount of space for the items and are large enough in size for creative package designs, logos, and brand promotions.

2. Branded Kraft Paper

Using branded kraft paper is an effective way to promote your brand. It accompanies the rest of your packaging and can house your logo along with other important information about your underwear, including the material and number of underwear in the pack. It is an economical and sustainable option and the material can be used to make both bags and boxes.

3. Branded Polybags for Men’s Underwear

Though polybags can come in several different colours, they are effective as clear bags when you want the underwear to be seen through the packaging. The branding can still be incorporated onto the packaging, which familiarizes consumers with your brand in addition to giving them a glimpse of the product. High-density polyethylene (HDPE) polybags are known for their durability and versatility.

4. Retail Packaging and Stickers

An important aspect to designing men’s underwear packaging is ensuring all the pertinent information is clearly and accurately displayed for consumers. This includes designing the box so that it stands out from its competition and adding stickers that identify the product’s size, style, and colour. Customers want to know exactly what they are buying and your product’s packaging can go a long way in relaying this information.

5. Labelling Options for Men’s Underwear

A product’s label says a lot about the product and its brand. Companies should put considerable thought into the type of label they want to use for their product because not only does it need to be functional, comfortable and durable, but it also needs to accurately represent your brand’s vison. Consider the various labelling options ranging from woven and printed labels to durable heat transfer labels. Heat technology ensures that your label is visible no matter the surface, whether it is printed on cloth, elastic cords or silicone.

At The Unique Group we work with some of the top brands in the world and know we can deliver effective packaging along with labelling and other specialty design elements. For more information about our packaging option, contact us today. Plus, you can view our men’s underwear portfolio online or stay updated on our products by following us on Facebook, Twitter, LinkedIn, and Pinterest.


“Global Men’s Underwear Market is Expected To Be Valued at US $11 BN By 2020,” Persistence Market Research, August 24, 2015; http://www.persistencemarketresearch.com/mediarelease/underwear-market.asp.

“Custom HDPE Poly Bag at Hudson Poly Bag,” Hudsonpoly.com, last accessed November 21, 2016; http://www.hudsonpoly.com/products/hdpe-bags.