Applying custom heat-transfer labels—or tagless heat-transfer labels as they’re often called—comes with many benefits. However, this is only if it’s done right. Poor-quality heat-transfers end up bleeding onto the fabric, fade far too quickly when washing, and eventually turn out to be a negative investment.
Besides giving consumers important information about the clothing, durable heat-transfer labels are also meant to be part of your branding. Dismissing the label as insignificant would be a mistake and one that could potentially cost you the trust of consumers.
In fashion, every piece of the garment is important. Here are some more reasons durable heat-transfer labels are key to your clothing brand.
Heat-Transfer Labels Create a Clean, Finished Look on the Fabric
Looks means everything in fashion. Every stripe, every pattern, and every colour choice determines how your garment will connect with its audience. This is true of the label as well. Heat-transfer labels present a sleeker, more polished look that better engages consumers than a tag tucked into the back of the collar or waist. Heat transfer labels can be produced in a variety of colours and sizes to meet your customer’s needs and wants. Given their durability and clean, finished look, these types of labels are ideal for strong garments like denim.
Heat-Transfer Labels Maintains Brand Image
You know how important branding becomes when trying to differentiate yourself in the fashion industry. Incorporating tagless labels shows a level of design sophistication that is not possible with a tag. When customers see that your label is essentially another design element, they are given the impression that you truly do care about every detail.
Durable Heat-Transfer Labels Never Fade or Crack
If done with the quality we offer at The Unique Group, custom, tagless labels will never fade or crack. In fact, the ink of the durable heat transfers bonds directly into the fiber of the fabric, which means it won’t peel or crack off. This makes the tag appear as though it was created as part of the original design.
Durable Heat Transfer Labels at The Unique Group
What’s important to remember from all of this is that nothing can be left to chance. Fashion is one of the most competitive industries out there. Every aspect of your design matters, and that includes how you choose to label your products.
At The Unique Group, durable heat-transfer labels are an area in which we excel. We work with several international brands that depend on us to maintain their brand status through this process, and we deliver every time.
If you are looking to improve the quality of your labeling through custom heat transfer, contact The Unique Group now. Plus stay updated on our products by following us on Facebook, Twitter, LinkedIn, and Pinterest.
More information about our heat transfer labels can be found on our blog: http://www.theuniquegroup.com/durable-heat-transfer-labels-for-clothing/