The Evolution and Benefits of Luxury Packaging
We’ve all heard the saying “don’t judge a book by its cover,” but whether we realize it or not, we’re all guilty of doing this at some point. Packaging is an extremely important detail when it comes to retail items—and even more so when it comes to luxury products. Consumers who spend a lot of money on retail items like perfume and makeup expect a little something extra, like a luxury packaging design. Specialty packaging adds another layer of excitement to the buying experience, and it is often something that consumers look forward to. To learn more about luxury packaging and how it can benefit your product, keep on reading!
History of Luxury Packaging
Some of the most renowned luxury brands are identifiable just by their luxury packaging alone. The small signature robin’s-egg blue box accompanied by a white satin ribbon is instantly recognizable as an item from Tiffany & Co. This luxury packaging’s history has much to do with its success. First introduced in 1845 by Charles Lewis Tiffany, this wildly successful colour wasn’t chosen by accident. Tiffany selected this distinct colour to represent his jewellery line because of the popularity of the turquoise gemstone in the nineteenth century. Though this luxury packaging hasn’t evolved much since its inception, it remains just as popular as the day it was introduced.
Benefits of Luxury Packaging
When deciding on a luxury packaging supplier, the main goal is to set your products apart form the sea of similar ones it’ll likely be placed near. Luxury packaging offers a myriad of benefits, including shelf appeal, functionality, and an appeal to the senses. When creating your luxury package design, self-appeal is arguably the most important thing to keep in mind. Visuals like muted colours, matte finishes, and quality materials can all work together to increase the appeal of your product. Another equally important factor to think about is the functionality of your package. While you want it to have aesthetic appeal and feel luxurious, you also want to make sure that it’s practical. Designing a package that’s awkward to handle or inefficient will discourage consumers from checking out your product versus the competitions’. Finally, use materials that appeal to the senses. The texture, sound, and even smell of a luxury package can influence a buyer’s decision.
Type of Products that Use Luxury Packaging
Luxury packaging boxes aren’t limited to the types of products they can encase—if the buyer is willing to purchase it, chances are, luxury packaging manufacturers will make it. From high-end watches and cosmetics to indulgent chocolates, almost everything can use luxury packaging. When an item is deemed to be high-end, there are certain expectations for the product and its packaging. Luxury packaging elements like layers and high-quality materials provide a sense of extravagance and allow the consumer to indulge in their purchase and enjoy every aspect of it, whether it’s a $1,000 watch or $15.00 dessert. Product packaging is a part of the retail experience; from spotting the unique package on the shelf to prying it open to reveal your newly purchased product, it plays a big part in the buying experience. Luxury packaging suppliers don’t only supply one type of industry—whether it’s an expensive piece of jewellery or a decadent treat, it can be packaged luxuriously.
Looking for a specialty packaging company to provide the perfect luxurious packaging for your product? The Unique Group has the solution for you. As one of the top product packaging companies in the country, you can count on us to customize your retail package to make your vision come to life. Contact us for more information and to get started today.