Apparel e-commerce Guidelines

E-commerce apparel has unique packaging requirements versus clothing sold in retail stores; these requirements are consolidated in the “Apparel and General Merchandise E-Commerce Fulfillment Guideline”, developed and released in May 2016, by a work group of the GS1 US Apparel and General Merchandise Initiative. GS1 US, it’s a non profit organization that develops information standards that improve supply chain visibility.

This guideline focuses on packaging, product identification and marking for apparel, footwear, accessories and general merchandise.

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