We speak a lot about the importance of branding for clothing brands and the role that labelling and packaging plays in continuing to tell your company’s story. When it comes to labelling specifically, maybe the most important, and definitely the most recognized, part of your branding is the logo.
Your brand logo is what identifies your brand to the customer. This means that coming up with a brand logo design is central to getting consumers to buy into your clothing. When it comes to clothing companies, custom woven labels are the most common type of label branding. They are intricate and show the attention to detail that most consumers expect from a clothing line.
Just what goes into creating the perfect woven clothing label? While every brand will have its own style, there are some features that we can point out that will help your clothing and apparel brand design a perfect label.
5 Points to Consider when Designing Your Custom Woven Label
When putting together the ideas for your clothing brand’s label, here are a few points you might want to consider.
1.Look at Other Brand Logo Designs
Before you even get started on your own woven label design, a great place to get ideas is right inside of your own closet. Grab a bunch of clothes off the hangers and break down their logo designs. Take note of the size, colour patterns, and where on the clothing the woven label is placed. You’re not trying to reinvent the wheel with your custom label and there’s nothing wrong with finding inspiration from brands with which you already share a connection.
2.Find a Size That Works for Your Custom Label
Figuring out the size of your label is crucial to the design of your logo. You first have to know what you plan to include on your label before finalizing a size. If you plan on adding a lot of information, then you’ll need a fair amount of space. Be careful, though. You don’t want to squeeze in too much information on your label. It will make the design look jumbled and even messy.
3.Use Contrasting Colours
We can’t stress enough about the importance of colour selection when designing your woven labels. You want your labels to stand out, and one sure way to do that is by using contrasting colour schemes. The thing is that you need to stay true to your overall brand. Being creative and distinct is good, but don’t do so at the cost of sacrificing your brand’s visual image.
4.Think about the Position of the Clothing Label
The label’s position goes hand in hand with the size. Knowing the location on the garment to place the label for it to be subtle yet still have a visual impact on the consumer is something you need to take your time with. It also depends somewhat on availability of space. You don’t want the label to disrupt your overall design; you want it to fit in seamlessly.
5.Include the Care Instructions
A clothing label not only says a lot about the brand, but it can also say a lot about the garment itself. It’s important to include labels that detail the correct care and washing instructions according to the commercial regulations and they type of fabric. If the garment is delicate and requires a certain type of care, consumers need to know. Proper care can also make all the difference in extending the lifespan of a piece of clothing and in solidifying a consumer’s loyalty to a brand.
To know more about the labelling requirements in various countries, please click here.
The Unique Group knows all about creating custom woven labels. We work with some of the most recognizable brands in the country and around the world who trust us to produce labels that stand out in their markets. Whether it’s assessing packaging colour trends or doing research to find the right design to separate your brand from its competitors, The Unique Group has the skill and the technology to get the job done.
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