Boost Your Brand’s Image with Eco-Friendly Packaging
If you’re still thinking that eco-friendly packaging isn’t a big deal, then think again. The market for eco-friendly product packaging is set to reach an estimated US $244.0 billion by 2018. That’s a huge number for a huge industry, and you need to consider ways in which you can cut down your carbon footprint.
This isn’t just a fad. Governments are writing and passing legislations that are rewarding those companies that take steps to make their businesses eco-friendlier, be it by eco-friendly practices or eco-friendly packaging supplies. Even louder is the demand by consumers for companies to step up and do their part for the environment. And consumers speak with their wallets, which is why it’s important to consider green packaging as a viable option.
Customers consider companies who show they care for the environment to be more creditable. And that leads to companies earning a better reputation amongst consumers and the general public. If you are looking for ways to improve your company’s branding through eco-friendly packaging, then this is a good place to start. We’ll list ways you can implement eco-friendly product packaging into your overall operations.
Use Sustainable Materials for Your Products
Packaging starts with the type of material being used. Working with eco-friendly packaging suppliers is a good first step to cutting down on your environmental footprint. You then need to ask yourself what kind of materials you are currently using and how you can improve. If you’re using plastic, is it recyclable? Can you substitute plastic with a more sustainable material? Asking yourself such questions will put you on the right path to making a positive impact on the environment.
Use Soy Inks and Recycled Paper for Printing
The first benefit of using soy ink is that it comes from soybeans, which are a renewable source and available at a low cost. The other benefit is that it takes less energy to produce soy ink than it does to produce most other types of ink. Half of the soybeans being produced in America don’t even require irrigation. This all makes a significant difference in your efforts in creating an eco-friendly organization. Utilizing bags from recycled material is another effective means of showing your company is environmentally responsible. At The Unique Group specifically, we are able to create custom retail bags and boxes made from sustainable and eco-friendly materials. Cotton bags, kraft paper, and eco-friendly jute bags are just some of the packaging options that reinforce our company’s commitment to the environment.
Reduce the Waste of Natural Resources for Production
You may not be able to escape the fact that your product is made of wood, but there are still ways to ensure you are being environmentally conscious. Knowing where the wood is being harvested and ensuring it is happening in a sustainable manner are steps you can take to maintain or establish your brand as eco-friendly. At The Unique Group, just because we are green-minded and use certified products it doesn’t mean we compromise on creativity. Our clients still enjoy the best custom packaging service possible with the peace of mind knowing they are reducing their environmental footprint.
The Unique Group is excited to supply our clients a multitude of eco-friendly packaging options. We understand and are in favour for the demand for more green packaging and have the material, technology, and the know-how to get this done.
Contact us now to learn more about our eco-friendly material and offerings. Plus, you can stay updated on our products by following us on Facebook, Twitter, LinkedIn, and Pinterest.
Learn more abut our eco-friendly product options:
Watkins, J., “Brand Management – How to Boost Your Brand’s Eco-Friendly Image,” MarketingProfs, October 5, 2016; http://www.marketingprofs.com/articles/2016/30784/how-to-boost-your-brands-eco-friendly-image.
Allen, B., “Sustainable Packaging Market to Reach $244 Billion By 2018,” Thomasnet.com, May 1, 2014; http://news.thomasnet.com/imt/2014/05/01/sustainable-packaging-market-to-reach-244-billion-by-2018.