Packaging Trends You Can’t Ignore in 2019

Each year, company execs establish key performance indicators (KPIs) for their brand. If you’re setting your plans for the new year, it’s critical that you take a look at how improving your packaging can help you meet and exceed your KPIs. Whether this year’s goal is to increase sales by 10% or improve brand awareness…

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Typography for packaging: trends and tips

Top brands have typography that is as recognizable and iconic as their logo—such as Coca Cola’s red cursive, Disney’s whimsical cursive font and CNN’s red and white upper case block lettering. Conventional wisdom says that a picture is worth a thousand word, but using the right design for your words makes your words worth gold.…

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