Why Now is the Time for Athleisurewear Brands to be Sustainable

Time Magazine just declared climate crisis activist Greta Thunberg as the Person of the Year for 2019. 16-year-old Thunberg is the youngest person to receive this prestigious honor, and her win reflects the global demand for swift action on climate change. Fashion retail companies would be wise to take note of consumers’ needs for sustainability.…

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The Brief History of Briefs

Women’s lingerie gets a lot of attention. However, there’s an even hotter retail segment that clothing retailers need to pay attention to: Men’s Underwear Between 2013 and 2016 men’s underwear prices increased by 34% according to a report by First Insight, while in the same period menswear prices declined by 27.8%. The history of underwear…

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Yoga Pants for Men: Why Athleisure Retail is Hotter Than Ever

What is athleisure? “I’m often asked if the athleisure trend is going to fade away, and the answer is no,” says prominent retail analyst Marshal Cohen of the NPD Group. “When you have comfort and function combined with fashion it’s difficult to go back to anything else on a regular basis,” Cohen added. Athleisure is…

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Comfy and Chic: Why Athleisure is the Hottest Retail Segment

Fashionistas no longer need to sacrifice style for comfort. Major fashion brands like Adidas, Puma and Under Armour are collaborating with designers and celebrities to create athletic wear that is not only comfy but stunning. Athleisure, a trendy form of athletic wear that can be worn outside of yoga class is an important retail sector…

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