Why Now is the Time for Athleisurewear Brands to be Sustainable

Time Magazine just declared climate crisis activist Greta Thunberg as the Person of the Year for 2019. 16-year-old Thunberg is the youngest person to receive this prestigious honor, and her win reflects the global demand for swift action on climate change. Fashion retail companies would be wise to take note of consumers’ needs for sustainability.…

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Harder, Better, Faster, Stronger: Why Smart Clothing is on the Rise

Imagine wearing a tracksuit that could improve the quality of your stride as you run and maximize the calories you burn as you work out? That’s the power of smart clothing, a new wave of activewear that pairs top tech software with stylish athletic wear. Smart clothing takes meaningful data and analyzes it to help…

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Comfy and Chic: Why Athleisure is the Hottest Retail Segment

Fashionistas no longer need to sacrifice style for comfort. Major fashion brands like Adidas, Puma and Under Armour are collaborating with designers and celebrities to create athletic wear that is not only comfy but stunning. Athleisure, a trendy form of athletic wear that can be worn outside of yoga class is an important retail sector…

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