Three Reasons Why Limited Edition Packaging Always Works – Improve your branding

Each holiday season, Starbucks rolls out its bright red holiday cups with beautiful snowflake, snowmen and reindeer designs. For many, these limited edition holiday cups signal the start of the Christmas season as they evoke warm memories. The special cups also get the Starbucks brand trending on social media as latte lovers flock online to…

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Packaging Makes or Breaks Brand Loyalty

Retail packaging is the first impression you make with a consumer, so make sure you build a strong branding by choosing a clear and unique design, this will lead to brand loyalty. “Don’t judge a book by its cover,” is a wise proverb, but it is not a principal that consumers use when looking for…

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