The Brief History of Briefs

Women’s lingerie gets a lot of attention. However, there’s an even hotter retail segment that clothing retailers need to pay attention to: Men’s Underwear Between 2013 and 2016 men’s underwear prices increased by 34% according to a report by First Insight, while in the same period menswear prices declined by 27.8%. The history of underwear…

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The Hottest Menswear Item: Why Men are Paying More Top Dollar for Underwear

While sales of menswear items have declined over the years, there is new interest in one particular item—underwear. Between 2013 and 2016 men’s underwear prices have increased by 34% according to a report by First Insight while in the same period menswear prices declined by 27.8%. So why are men inclined to shell out top…

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