Four Ways to Improve Your Product Packaging

branded-packaging-designAs a business owner, you are constantly looking for any advantage over your competitors. That could be price, service, and delivery, but let’s include packaging into the mix as well. Product packaging is an essential part of branding your company. Incorporating a branded packaging design means your customers can better identify with your products, which helps them stay loyal to your brand.

There are different ways to go about making your product packaging better branded. We’ll discuss four of the best ways to accomplish this.

1.Choose the Right Packaging Material for Your Brand

Everything pertaining to a business has to speak to its brand, and product packaging is no exception. Imagine you are an environmentally conscious company and don’t deliver green packaging. You instantly lose credibility with consumers, and once that trust and credibility is lost, it’s difficult to gain back. Same goes for if you do business in cosmetics selling lipstick. The box or packaging should be cohesive with the name of the product and consistent with the overall brand. Also, think about the supplement market. The supplements that are geared towards helping people gain muscle mass usually feature a picture of a really buff man or woman. That kind of silent storytelling goes a long way.

2.Make Your Brand Details Consistent

The classic saying “the devil’s in the details” is a bit of a misnomer. Truth is, you should use details to emphasize the qualities that make your company stand out. Talk about how and why you started and your company’s mission. Share stories and images that will speak to your customers on an emotional level. Take for instance a sustainable clothing line that features locally made garments with eco-friendly materials. You can use your packaging and labels to really showcase your mission through the use of recycled paper/cardboard or organic soy ink. Your packaging should highlight the positives and become part of your overall branding.

3.Go Green with Packaging

Companies should take it upon themselves to not only be conscious of their packaging, but of how their entire operation impacts the environment. So if you’re not already doing so, why not go green right now? The advantages outweigh any cost concerns, including most importantly the positive reputation you will earn from consumers. At The Unique Group, we know how to provide our customers with the most effective green packaging solutions.

4.Get Professional Help with Your Packaging Design

Designing quality product packaging that both speaks to your customer and to your overall brand isn’t easy. It’s best to enlist some help along the way from professionals who understand how to best utilize your packaging to accomplish these measures. Creative packaging is a proven way to stand out against your competitors and The Unique Group has the experience to build and design custom packaging options.

The Unique Group has years of experience working with global and local corporations. We help companies tell their story, attract consumers, and push sales all through effective retail packaging. It takes collaboration to make all of this possible, so send us a message and let’s get started today. You can contact us anytime and we’ll get back to you within 48 hours. Plus, you can stay updated on our products by following us on Facebook, Twitter, LinkedIn, and Pinterest.